Cultural Connections: Tips From An American Executive Working In A French Company
By John Prestridge, EasyVista
As far back as the 18th century — when France played an integral role in America’s quest for independence — much has been said about the fruitful yet complicated relationship between the two powerful nations. Despite some tensions over the years, the two countries have long enjoyed a mostly collaborative, peaceful relationship with deep and mutually beneficial economic ties.
Just as French and American government leaders have collaborated across cultural differences, we often forget software organizations must do the same to achieve global success. In today’s increasingly connected world, companies are emphasizing a culture based on collaborative ecosystems in order to create international synergies. Yet with these collaborative structures comes cross-cultural challenges, nuances, and fundamental differences that must be acknowledged as international teams work toward trust and efficiency.
To navigate the inevitable differences and cultural sensitivities of working in a global organization, I’d like to share a few lessons I’ve learned along the way.
- Build Professional Relationships First
While it is common for American co-workers to divulge personal information early on in their tenure, this habit is a stark contrast to the French business culture. Establishing formal and professional communication is critical upon meeting with your French counterparts. Once a foundation of trust and professionalism is established, friendlier conversations will follow. This can be a challenge for some Americans who take pride in forging personal connections, but beginning in a more formal way can establish mutual respect and trust. Just be ready to save the family stories for a few months down the line.
- Present Process And Methodology With Care
Many Americans would not be surprised by an executive starting with a brief synopsis of KPIs — sans the granular process behind attaining them. While there is of course a place in American business culture for deep research and analytics, Americans tend to take a loftier approach while French executives have come to expect a greater level of detail. When discussing new ideas, strategies or concepts, it is paramount to provide context supporting your conclusions with in-depth data. My French colleagues embrace a methodical style to business that is data-driven and meticulous, which can be a challenge for those of us more accustomed to an agile, ad hoc style. Be confident in your ideas but have the data to back it up.
- Respect Commitment To Work/Life Balance
One of the most difficult changes I’ve faced is adapting to differences in work-life balance. For many Americans, it is seemingly in our DNA to stay reachable and communicative. Suffice to say, the same does not always apply in French culture. To be clear, my French counterparts are among the most hardworking people I know; however, they take special pride in having a healthy balance of work and life that means afterhours is personal and holidays are cherished. The ultimate value for most French people is in their lifestyle, not their job — something I and many Americans tend to struggle with.
- Establish Strong Communication Lines
Important to any business partnership is the ability to communicate, but this is especially significant for those working in cross-cultural organizations. Establishing a regular cadence of communication is critical to building trust and will help your European colleagues gain an understanding of what you bring to the table. While business travel can take its toll, it is still hard to replicate the value of in-person meetings to strengthen trust, emphasize your dedication and demonstrate the ability to adapt to the French work culture.
- Embrace Feedback And Debate
While I have learned in my career to avoid conflict in meetings, French business culture often encourages an open debate policy that not only accepts confrontation but welcomes it. This can be uncomfortable to some, yet the root of its purpose is to accept all opinions, despite titles or levels. Rest assured, there is still a hierarchical structure, but all opinions are openly shared on French ground and debates can become passionate. Be open to challenging your own norms and see the value the more direct approach can ultimately deliver.
While I have shared some nuances in gaining harmony with French executives, I think the best lesson is that we can always learn from each other, both professionally and personally. It all starts with communication and a willingness to learn from each other the things that will make a difference in building a strong international company made up of people who care!
About The Author
John serves as EasyVista’s Chief Marketing Officer and Senior Vice President of North America. He is responsible for corporate brand, corporate communications, integrated marketing, and product marketing worldwide.