Newsletter | November 20, 2019

11.20.19 -- 2 Trends That Will Disrupt The SaaS Landscape

Software Insights
Advice For Those On The Path To The Chief Customer Officer
E-Book | ChurnZero

The chief customer officers of the future are customer success managers today. With that in mind, we wanted to help provide a more defined and clearer path for you on your journey to understanding the customer better and becoming a future CCO.

How To Build An Effective Sales Communication Strategy
White Paper | Seismic

Sales communication needs to take the leap forward alongside all of the other technological advancements that are reshaping the world of sales and marketing.

3 Tips For Building The Best Reseller Channel
Guest Column | By Samantha Kalany, BlueStar, Inc.

Perhaps it’s fair to say that ISVs can find themselves at a crossroads when it comes to how and where to market their software products. Direct sales processes are difficult for ISVs to take on alone, so that’s why they are commonly paired up with a reseller.

How To Turn Customer Success Into A Revenue Powerhouse
Article | By Dan Bonnet, UserIQ

Every business needs revenue, and every business has costs — that much is obvious. Sometimes, however, the line between revenue-drivers and cost-centers becomes rigid. We start to see just the sales team as the department that pays the bills, and departments like customer success as an unavoidable cost of doing business.

Slow Down To Speed Up: Meditation Tips For Salespeople
Article | By Sophia Seltenreich, Yesware

We get it. Your day piles up with demands on time and attention faster than you can say “cold call.” Whether you’re heads down prospecting, meeting with your sales team, or simply trying to survive the 100 calls you have scheduled, you’re focusing most of your attention outward.

Moving Applications To SaaS And Adopting SaaS-Like Business Models
Article | Revulytics

There is an increased urgency for software vendors to leverage detailed usage analytics as they are shifting from a product focus to a feature focus with new pricing and delivery models accelerating user adoption. The ability to understand their true differentiation to acquire and retain customers is central to their success.

Digital Marketing: Cost-Effective Branding And Messaging For POS Solutions Providers
White Paper | APG Cash Drawer, LLC

Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

Leadership Lessons
Using Legacy Security For Cloud-Transformation Is Not Working
Guest Column | By Jay Valentine,

The lesson is clear: You cannot digitally transform apps using legacy technology tools and legacy security models of the data center.

Are You Asking The Right Channel Questions?
Guest Column | By Rob Spee, Channel Journeys Consulting

The channel is changing rapidly, and we need to be able to adapt and change with it. Creating positive change depends on the questions we are asking ourselves and others.

2 Trends That Will Disrupt The SaaS Landscape
  Guest Column | By Dan Drechsel, BIP Capital

Major players have positioned themselves as SaaS market leaders, with names like Microsoft, Salesforce, and Oracle dominating their respective spaces. Meanwhile, many other SaaS product categories are bursting at their seams. So, should we believe that the market is already established? What, if anything, is next for SaaS?