Adding a partner program or partner focus to an organizational sales model is by this point table stakes. These critical allies can help vendors break into a new geography, strengthen offerings within a particular vertical, increase brand recognition, and diversify and grow revenue.
Investors expect you to prove different aspects of your business model at each stage of growth to achieve your next round of funding. This e-book focuses on the early and growth stages. In your early stage, you need to prove your revenue model.
If you are responsible for reducing customer churn in your subscription model company, you have monsters in your closet, and even superior products and smart growth strategies can be killed by them. Fortunately, you don’t need to be powerless in the face of this scary threat.
Many of the changes in the payment processing ecosystem over the past few years have been made with heightened security in mind. However, the transition to a more secure payment environment has not always been easy.
Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.
Regardless of your particular methodology in calculating churn, there are best practices you can (and should) be following to benefit from the results. Following are three mistakes SaaS companies need to avoid as they set about tracking their churn.