Newsletter | September 4, 2019

09.04.19 -- 3 Mistakes To Avoid When Tracking Churn

Featured Editorial
Partners: Critical Allies For Innovation, Growth, And Opportunity
Guest Column | By Mike Kuehn, TITUS

Adding a partner program or partner focus to an organizational sales model is by this point table stakes. These critical allies can help vendors break into a new geography, strengthen offerings within a particular vertical, increase brand recognition, and diversify and grow revenue.

Is Crowdfunding A Viable Route For Your Business?
Guest Column | By Kayleigh Alexandra, MicroStartups

Read about assessing the strengths and weaknesses of crowdfunding and explaining how to determine whether it’s the right choice for you.

Software Insights
5 Steps To Drive Your SaaS Company From Early To Growth Stage
E-Book | Sage Intacct, Inc.

Investors expect you to prove different aspects of your business model at each stage of growth to achieve your next round of funding. This e-book focuses on the early and growth stages. In your early stage, you need to prove your revenue model.

Your Definitive Guide To Fighting Customer Churn
White Paper | ChurnZero

If you are responsible for reducing customer churn in your subscription model company, you have monsters in your closet, and even superior products and smart growth strategies can be killed by them. Fortunately, you don’t need to be powerless in the face of this scary threat.

How Advanced Payment Technology Addresses Security Concerns
Article | EVO Payments

Many of the changes in the payment processing ecosystem over the past few years have been made with heightened security in mind. However, the transition to a more secure payment environment has not always been easy. 

Digital Marketing: Cost-Effective Branding & Messaging For POS Solution Providers
White Paper | APG Cash Drawer, LLC

Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

Usage Analytics: Extensis Uses Revulytics Usage Data To Embed A Quantifiable “Voice of the Customer” Throughout Development
Case Study | Revulytics

Revulytics software usage analytics helps Extensis build better solutions for creative users — from individual professionals to the enterprise.

3 Mistakes To Avoid When Tracking Churn
Guest Column | By Nicole Hitner, Exago BI

Regardless of your particular methodology in calculating churn, there are best practices you can (and should) be following to benefit from the results. Following are three mistakes SaaS companies need to avoid as they set about tracking their churn.

Leadership Lessons
Why Account-Based Marketing Is Nonsense
By Jay Valentine,

When a business model is dead, no clever acronym will revive it!