Perhaps it’s fair to say that ISVs can find themselves at a crossroads when it comes to how and where to market their software products. Direct sales processes are difficult for ISVs to take on alone, so that’s why they are commonly paired up with a reseller.
Digital transformation, the evolving pursuit of innovative business models, is fueled by evolving technologies and analytics. Bundled together, this is used to create new value and experiences for customers, employees, and stakeholders. When preparing for a digital workplace in any environment, it’s important to follow the three P’s (people, products, and processes).
Will software applications remain as relevant as the digital workplace evolves? As a demand for updated software and hardware solutions is heightened in the workplace, ISVs will need to find ways to allow end users to conduct business more efficiently and profitably. Here are some of the ways ISVs can get ahead in crafting digital capabilities for their end users.
Whether you identify as an ISV or VAR, you’ll come to find that the growth of your business can be a double-edged sword. Though your business may be collecting a following and sales are picking up swiftly, there’s also a fear in that impaling you as you get started. Follow these four steps for guiding your sales staff in the right direction, if chaos were to ever strike.