Newsletter | November 27, 2019

11.27.19 -- 4 Ways Your Channel Program Can Break Down

Featured Magazine Content
What Are Developers Doing With Their Time?
By Abby Sorensen, chief editor

Consider this: Do you really want your developers spending 8 hours a day, five days a week, 52 weeks a year doing nothing but writing lines and lines and lines of code?

The Balancing Act Of Managing Customer Churn
By Harrison Rose

A SaaS cofounder shares five practical tips for reaching the holy grail of growth.

How To Make Quality A Priority In An Agile World
By Rob Mason

Delivering products, updates, and functionality to customers quickly only matters if your software lives up to expectations.

4 Critical Areas Where Your Channel Program Can Break Down
By Paul DeMore

If you’re struggling with effectiveness in your channel, the root of the problem can often be pointed to customer segmentation, customer engagement, customer messaging, and/or partner experience.

Web-Exclusive Content
Living The Founder’s Dilemma: My Personal Experience In Leading A Company From $0 To $100 million
Article | By Doug Winter, Seismic

Published five years ago, The Founder’s Dilemma has quickly become essential reading for aspiring entrepreneurs. At the heart of the book’s intrigue is the initially surprising statistic that less than one-quarter of founders are still at the helm when their company goes public. How does that account for influential and powerful founder/CEOs that loom over nearly every industry? What about Jeff Bezos? And Steve Jobs? What about Phil Knight or Howard Schultz?

Advantage Takeaways: Tales Of ASC 606 Compliance With Sage Intacct Contracts
Article | By Greg Ekker, Sage Intacct, Inc.

We had a fantastic time in Las Vegas last week at our largest-ever annual user conference, Sage Intacct Advantage 2019. As we look back on the event, we’d be remiss if we didn’t share a few highlights with those of you who weren’t able to join us this year. Of the nearly 200 sessions, our favorites are always those led by our customers, so I thought I’d kick things off with a recap of a popular breakout panel on ASC 606.

How To Create A Great User Onboarding Experience That Leads To Product Adoption And Customer Success
Article | By Andy Mura, ChurnZero

When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case…  Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through. 

6 Things CSMs Need To Do Today To Blow Q4 Out Of The Water
Article | ChurnZero

If you work in a B2B SaaS company, you know that across the board, Q4 is always the biggest sales quarter of the year. Q4 is where the magic happens; prospects are geared up and ready to buy, to capitalize on extra end-of-year budget and set themselves and their teams up to have the right tools moving into the new year.