Newsletter | October 27, 2019

10.27.19 -- 5 Common Mistakes Customer Success Managers Make When Managing Their Day

Software Insights
Tips For Successful ISV Relationships With Resellers
Article | APG Cash Drawer, LLC

Partnerships between POS ISVs and resellers provide mutual benefits: They help ISVs scale the distribution of their software solutions while opening opportunities for VARs to add value for their customers.

The 5 Questions SaaS CFOs Should Ask Their Controller
White Paper | Sage Intacct, Inc.

As the office of the SaaS company controller becomes ever more strategic — creating higher levels of financial visibility to help drive growth and profitability — the financial organization’s relationship to the controller role must evolve as well.

Elo Delivers The Widest Range Of Interactive Technologies For Business
Video | BlueStar, Inc.

Elo has interactive technology solutions to fit the needs of almost any business in almost any industry.

Movable Ink Deploys 12-Touch Drip Campaign Powered By Touchpoints
Case Study | Yesware

As a provider of real-time, responsive, and relevant emails, Movable Ink wanted to deliver a similarly personalized experience to prospects. 

Solibri Applies Immediate And Actionable Usage Insights To Build Higher-Value Construction Software
Case Study | Revulytics

Solibri wanted a much better understanding of how our typical users were engaging with the software through anonymous usage data. If they created a new feature, was it successful? Has it been adopted? Why, or why not?

5 Common Mistakes Customer Success Managers Make When Managing Their Day
  Article | ChurnZero

Productivity and time management skills don’t come natural to everyone, and that’s okay. The key is to identify the mistakes you’re making so you can be more efficient and better delegate your energy.

Leadership Lessons
4 Best Practices That Make — Or Break — Your Employee Referral Program
By Andrew Z. Brown, Bridgemaker Referral Programs

It’s only natural for enthusiastic and passionate software leaders to see their employees as a self-contained “center of influence” that can be leveraged. But, ensuring that an employee referral program is truly effective requires getting some key fundamentals right.

Everybody Wins: Avoiding A Zero-Sum Integration Approach
By Erik Matlick, Bombora

To some, the idea of business success elicits a winner-take-all mentality. But in our modern, interconnected technology and software ecosystems, there is no place for such an “I win, you lose” business strategy that defined the previous century.

Tech Leaders Talk National Cybersecurity Awareness Month

In honor of celebrating the 16th annual National Cybersecurity Awareness Month, leading tech industry experts have provided the comments below showcasing the importance of this holiday.

5 Ways To Improve Your Channel Marketing
By Rob Spee, Channel Journeys Consulting

Getting channel marketing right is a challenge all IT vendors face. How can we drive greater partner engagement and get partners to use our channel marketing campaigns more effectively?

Industry Webinar
Webinar: Product Innovation Strategies For Desktop Software Vendors In A Cloud World

Join IDC analysts Mark Thomason and Jeff Hojlo who will share insight on trends in desktop software vendor market place and the varying pace of cloud adoption strategies.

When: November 7, 2019 at 2:00 p.m. EST | Register for the Webinar