Newsletter | February 5, 2020

02.05.20 -- 5 Steps To Building Your B2B Subscription Billing Strategy

Software Insights
Improving Close Rates And Winning More Deals At Blackbaud
Video | Seismic

Alan Yarborough, sales enablement marketing manager at Blackbaud, shares how Seismic has helped marketing empower sales with the right content for every selling scenario to impact the bottom line.

Digital Marketing: Cost-Effective Branding And Messaging For POS Solutions Providers
White Paper | APG Cash Drawer, LLC

Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

Customer Success And The Added Value Of Payments
Article | First American Payment Systems

Payment processing offers value beyond recurring revenue; it can also help ISVs build stickier relationships with their customers.

5 Steps To Building Your B2B Subscription Billing Strategy
  Article | Sage Intacct, Inc.

In the subscription world, you must understand the lifetime relationship with the customer — all the upsells and renewals and how they all build on one another. You also must understand the revenue, billings, and cash derived from those — again, over the entire lifetime of the customer relationship.

Leadership Lessons
How To Beat Content Bloat
Guest Column | By Nicole Hitner, Exago

Blogs remain one of the B2B content marketer’s primary tools, even in this attention-scarce economy. But given enough time, blog posts can grow so stale that they stop benefitting your site and even run counter to your marketing objectives.

The Secret To Recruiting The Right Reseller Channel Partners
Guest Column | By Allen Hoke and Dina Moskowitz, SaaSMAX, SaasMAX

Before you invest time, money, and team resources in recruiting partner contacts, make sure they work for the right partner companies that align with your products.

How To Find, Engage, And Inspire MSPs
Guest Column | By Rob Spee, Channel Journeys Consulting

A boatload of partners have made the switch to the managed service provider (MSP) model. They have transformed their one-off break-fix sales model to a full-blown recurring-revenue contract-based services business. Now the MSP is the one that is selling the product. They want to white label it and maintain control of the actual end user for the entire relationship. That means getting comfortable with the fact that you may never know who your end customer is.

WFS Market Spotlight: Esports
Guest Column | By Matt Rung, World Financial Symposiums

Market Spotlights is a webcast series produced by World Financial Symposiums (WFS) examining tech M&A activity within niche technology markets. This article is an excerpt from the most recent spotlight on Esports, from September 26, 2019.

3 Kinds Of Comarketing And How To Assess Fit
  Guest Column | By Nicole Hitner, Exago, Exago BI

Comarketing is an excellent way to enhance your promotional reach, professional network, and brand image.