Nearly two-thirds of data breaches are connected at some level to third parties. But it is still your business name and reputation that is at risk when your data is breached, whether by accident or intentional crime.
Teaming with hardware vendors allows ISVs to become active participants in the retail ecosystem and gain a good understanding of the channels, the players, and the value that retail-specific hardware brings to retailers.
A semi-integrated approach to EMV for an ISV or VAR means they are able to avoid going through the full certification process on their own. This saves the partner money, time, and allows for a quick deployment to market.
The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey. Preparation is key. Having the right help from the right people at the right time is the magic bullet.