The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.
Many growth-stage SaaS companies have embraced the “land-and-expand” subscription business model to win an initial customer and then add value over time that allows for upselling additional products and features. But that creates a strong need to balance both volume and repeatability in automating their processes. Here’s how one company has achieved 100-percent growth using that model.
At the end of the day, customer experience is focused on creating a positive experience while customer success is focused on achieving continued success. A seasoned VP of product and customer success helps explain the difference.