When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.
Far too many CEOs and owners of software and IT companies are not getting what they are really worth or are not even calibrating their value in the current M&A market, which is the hottest in history. One of the main reasons is that they believe in myths and misconceptions. Here are six of the major ones.
Success comes in many forms, but a significant area of importance for business growth is the building and maintenance of collaborative partnerships. If a small business is built on a model that cannot sustain more than a handful of clients at any one time, how do you scale?
Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.
Connect With Software Executive: