Newsletter | March 8, 2019

03.08.19 -- Avoiding Sales Channel Conflict: 7 Software Experts Weigh In

Featured Magazine Content
Avoiding Sales Channel Conflict: 7 Software Experts Weigh In
By Abby Sorensen, chief editor

Selling more software through indirect channels sounds nice in theory, until you start thinking about the headaches it can cause between your direct reps and those partners.

Alignment: Your Software Company’s Top Priority
By Abby Sorensen, chief editor

Perfect alignment surely doesn’t exist in the business world — especially for software companies that are forced to move so fast.

What It Takes To Dominate A Vertical Market
By Abby Sorensen, chief editor

When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.

6 Tech M&A Myths And Misconceptions
By Jim Perkins

Far too many CEOs and owners of software and IT companies are not getting what they are really worth or are not even calibrating their value in the current M&A market, which is the hottest in history. One of the main reasons is that they believe in myths and misconceptions. Here are six of the major ones.

Web-Exclusive Content
The Critical Role Of Partner Engagement
Guest Column | By Mark McNerney, Quantexa

Success comes in many forms, but a significant area of importance for business growth is the building and maintenance of collaborative partnerships. If a small business is built on a model that cannot sustain more than a handful of clients at any one time, how do you scale?

7 Ways Software Usage Analytics Can Supercharge Your Marketing Stack
Article | Revulytics

Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.

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