POS ISVs looking to boost brand recognition often turn to hardware manufacturers to get their solutions to market. Partnerships to integrate ISV solutions with hardware are one of the most effective ways to create a market for your software.
Teaming with hardware vendors allows ISVs to become active participants in the retail ecosystem and gain a good understanding of the channels, the players and the value that retail- specific hardware bring to retailers.
For best results, POS ISVs should spend some time getting acquainted with the needs and challenges of the consumers of their products – the retailers. That way you’ll learn the right grade of product they require. Then you can zero in on the hardware products that provide the best fit, and identify a hardware partner with a well-developed ISV program offering a solid support structure.
Your vendor partner should have a solid market position, good reputation and a track record of delivering high-quality products. To help you make the best possible choice when selecting a hardware partner, here are some considerations to keep in mind: