By Jim Roddy, VP of Marketing, RSPA
Business Solutions is thrilled to introduce a unique event exclusively for ISV (Independent Software Vendor) executives -- ISV IQ Live! ISVs will learn how to distribute their software more widely through expert discussions about raising capital, partnering, and ISV marketing. Scheduled for Feb. 24 in Santa Ana and Oct. 6 in Philadelphia, ISV IQ Live! isn't a hackathon and ISVs won’t be doing any coding at our conference. Instead, they'll spend a full day learning from and networking with forward-thinking, growth-oriented software executives.
ISV companies will attend the event for free and will receive at no charge a Business Solutions marketing toolkit valued at $10,175. The toolkit will help ISVs reach both the Business Solutions channel audience and end user decision makers from our sister publications in the healthcare, field technologies, and retail verticals.
The $10,175 in marketing activities include: magazine exposure, online exposure, email newsletter inclusions, a contact list of VARs or end users in markets the ISV wants to target, content syndication, and more.
Why are we giving away over $10k in value?
First, the Business Solutions team considers the channel more than just “a market” or “an industry.” It’s our community, and we want everyone in our community to thrive with greater profits, predictable revenue, and a sustainable business model. Marketing is a potential growth catalyst that many ISVs don't effectively implement due to a lack of resources.
Second, we want the ISV IQ Live! conference to launch as an amazing, never-seen-before, difficult-to-duplicate resource for software developer companies who want to invest in the channel. In the near future, I'm going to make phone calls to many of our ISV subscribers to personally invite them to the conference and make sure they understand the value of the $10,175 marketing toolkit.
If you're an ISV, please register for the conference today at www.ISVIQLive.com using promo code NovBlogPost. If you know an ISV who could benefit from this conference, please forward this post to them or point them my way. I'm happy to give away $10,175 of value to as many ISVs as I can. For real.
Please note: You must be a currently active ISV/software developer to qualify for a complimentary registration and marketing toolkit. One toolkit per attending ISV organization please. Vendors interested in sponsoring the event should contact Tim.Ulrich@BSMinfo.com.