10.02.19 -- Building A Channel Program For Cloud-First Software Business Growth

When Robin Powered's sales enablement tool was found lacking they recognized that it was time for change — especially with plans for growth.

Creative sales and marketing are always welcomed by customers. Tricking them may work once, but it never creates buyers; it creates irritated victims.

How a software company with 100,000+ users eliminated costly customer surveys, home-grown data sources, and unnecessary reporting tools — and started saving $10,000 to $20,000 per release in QA costs — by implementing Revulytics usage data.

Just because you build an awesome partner program with super-cool channel marketing tools, it doesn’t mean your partners will be running out of the cornfields to use them.

Integrating a feature-rich payments solution with the healthcare software application you develop can multiply the value you can provide to your clients and prospects.

For cloud-first software businesses, channel programs drive scalability and growth. However, for a cloud-first software business, this option might be neglected despite being a great growth driver.

Many clients feel taken advantage of by auto-renewal arrangements that they do not completely understand. In response to these concerns, several states have recently passed new laws that more clearly define the limits and expectations of auto-renewal contracts. If your business uses auto-renewal, you should become familiar with some of these newer laws.