Magazine Article | February 1, 2019

Change Management In Action: Exploring Influitive's Turnaround

Source: Software Executive magazine

By Mark Organ, Founder and CEO of Influitive

THIS MARKETING SOFTWARE COMPANY ORCHESTRATED A HUGE TURNAROUND AFTER IMPLEMENTING THE OKR GOAL-SETTING PROCESS FOR ITS 125+ EMPLOYEES.

Influitive was profitable for more than three years before we raised any money at all. Once we raised money, it was pretty easy to know what to do with it because we already knew what we were doing. Now we’re back on a path to profitability, our headcount is around 125 people, and we're ranked 87th on Deloitte’s Technology Fast 500 list. We raised quite a lot of money based on the fact that it looked like the business was firing on all cylinders. We were growing very fast and had achieved product-market fit.

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