Churn Monster #1 – Disengaged Customer

Source: ChurnZero

By Cori Pearce, ChurnZero

Disengaged-175x300

We are starting a new blog series on “Churn Monsters” (i.e. common churn risks your company might be facing). We will feature one new churn monster a month. In this series we will take a look at a life-like scenario involving that churn monster and give you a rundown of how that churn monster might be successfully defeated.

Sound good? OK let’s get started!

Scenario: 

You are into the first year of working with your client, Debbie. She went through a successful on-boarding process. At that time she seemed interested and excited about getting your product up and running. It’s been three months since she completed the training program. You haven’t heard anything from Debbie in awhile, so you decide to reach out. You set up a check-in phone call. Debbie accepts the meeting request, but shows up a few minutes late. During the call Debbie seems pretty distant and from the sound of it hasn’t been actively using your product or made much progress. You are worried that things has taken an unexpected turn from where you thought Debbie would be at this point. What do you do?

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Business Growth? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.