How a Leading Product Lifecycle Management Software Developer Transforms Pirates into Paying Customers
Our customer is a global leader with over 35,000 customers and more $1 billion annually in product revenue. It also offers a wide array of software that complements its PLM solutions. Its anti-piracy team includes representatives from License compliance, Product management, and Development.
- It knew its software was pirated, but did not fully understand the extent or nature. Given its strategic emphasis on growing revenue in emerging markets where piracy is rampant, the company needed to find out — and take action.
- Having reviewed its experience with software protection, the anti-piracy team concluded that a different strategy was needed. It would focus on detecting piracy, and using detections to generate new leads.