Article | March 13, 2019

Content Marketing Is On The Rise For Manufacturers

Source: Seismic

By Matt Ellis, Seismic

Mercury RetailNOW Presentation Highlights The Power Of SEO And Content Marketing

For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact!

Anyways, the manufacturing industry solves large problems on a global scale. There are thousands of moving parts for these types of organizations. It then stands to reason that the industry as a whole might lag behind when it comes to the latest sales and marketing trends. For someone like me, it’s easy to stay up-to-date. It’s my job! But when your organization is involved in creating literal tangible products, then it gets a whole lot trickier.

A new report from the Content Marketing Institute, however, reveals that the manufacturing industry is starting to see some success with content marketing and believes that 2019 will be a big year for their efforts. Let’s dive into what the report has to say.