By Matt Ellis, Seismic
For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact!
Anyways, the manufacturing industry solves large problems on a global scale. There are thousands of moving parts for these types of organizations. It then stands to reason that the industry as a whole might lag behind when it comes to the latest sales and marketing trends. For someone like me, it’s easy to stay up-to-date. It’s my job! But when your organization is involved in creating literal tangible products, then it gets a whole lot trickier.
A new report from the Content Marketing Institute, however, reveals that the manufacturing industry is starting to see some success with content marketing and believes that 2019 will be a big year for their efforts. Let’s dive into what the report has to say.