COVID-19 Crisis: Leading VARs And ISVs Are Taking Action – Today

By Jim Roddy, VP of Marketing, RSPA

To help retail IT VARs and ISVs effectively deal with the COVID-19 pandemic, the RSPA reached out to several members asking them for ideas and business best practices related to this crisis. Our community has responded generously with several executives sharing helpful information. Our first RSPA Blog post shared examples of how two VAR/ISV hybrids are communicating with their constituents (How VARs are Communicating with Employees, Merchants).

The following article offers a range of thoughts, activities, and perspectives from RSPA VAR and ISV members related to COVID-19. Comments have been edited for length and grammar, and some members wished to remain anonymous.

Before we dive into to the emails I received, I need to frame this situation with my own perspective and insights from a respected retail IT VAR executive I talked with while I was assembling this post. His advice was that today VARs need to (1) ask themselves “What will happen to my business if I have zero revenue the next 30 days? The next 60-90 days?” and then (2) act accordingly today.