Article | February 23, 2017

Crafting The Right Social Media Strategy

Source: RSPA
Social Media Marketing For VARs and ISVs

By Jennifer Clark, Content Strategist

When you think of social media, what comes to mind? Teenagers taking selfies? Sounding boards for customer complaints? Forums for celebrities to share their latest endorsements? What about a platform for engagement, sales development, lead generation and distributing company products and information? If the latter was not part of your initial definition of social media, then keep reading.

Social media no longer falls to giants Facebook and Twitter as the catch-all for sharing any and everything, but instead, it’s now segmented by age and audience. The youngest demographics have shied away from the old standards and now use more conversational apps. Instagram and Flickr are more for photos; Tumblr and Wordpress fall into blog categories; YouTube is for videos; Facebook is for longer and mixed social content; Twitter is for shorter content; and LinkedIn is for businesses.

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Business Growth? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.