Creating A Successful Event To Showcase Your Business

By Toshiba Marketing

Are you a small to mid-size company with a limited budget for events? Need to select the best option to introduce a new product or service to your customers? Need a demo that sales can show to prospects? Let’s face it, an event can make or break a customer’s experience and particularly your budget, so here are some handy planning tips and a variety of event options to kick start your next debut.

Brainstorming a Plan
Start by deciding on the core fundamentals:

• What’s the objective of your event?
• Who is your audience?
• What is the best way to reach your audience — a virtual session, roadshow, industry tradeshow?
• What is your theme?
• Do you need a speaker?