Newsletter | September 13, 2019

09.13.19 -- Do You Really Know What's Causing SaaS Churn?


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Featured Magazine Content
From 0 To 2,000+ Partners: How A SaaS Company's Channel Program Reached Critical Mass
By Abby Sorensen, chief editor

ID Agent is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000.

Companies To Watch: OrderOut
By Abby Sorensen, chief editor

Managing integrations and simple monthly pricing are keys to the growth goals of this startup that manages online third-party food delivery orders for restaurants.

Inside TouchBistro’s Innovative Product Road Mapping Process
By Dennis Chow

The VP of product management at a leading restaurant point of sale software company developed a thorough process to ensure its roadmaps are on the right track.

Do You Really Know What’s Causing Churn?
By Abby Sorensen, chief editor

It’s hard to get ex-customers to give you the brutally honest feedback you need to improve your software. Even if you do get them to respond, chances are they’ll be too polite to tell you what really went wrong.

Web-Exclusive Content
How To Create A Great User Onboarding Experience
Article | By Andy Mura, ChurnZero

When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, or a bad use case. Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

Transforming A Global SaaS Business With Data And Automation
Article | By Andrew Sevillia, Sage Intacct, Inc.

RapidRatings provides sophisticated analysis of the financial health of public and private companies around the world. The company’s analytics system provides predictive insights into third-party partners, suppliers, vendors, customers, and securities issuers, and is transforming the way the world’s leading companies manage enterprise and financial risk. 

7 Ways Software Usage Analytics Can Supercharge Your Marketing Stack
Article | Revulytics

Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.