09.13.19 -- Do You Really Know What's Causing SaaS Churn?
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ID Agent is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000.
It’s hard to get ex-customers to give you the brutally honest feedback you need to improve your software. Even if you do get them to respond, chances are they’ll be too polite to tell you what really went wrong.
When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, or a bad use case. Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.
RapidRatings provides sophisticated analysis of the financial health of public and private companies around the world. The company’s analytics system provides predictive insights into third-party partners, suppliers, vendors, customers, and securities issuers, and is transforming the way the world’s leading companies manage enterprise and financial risk.
Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.