Article | June 19, 2018

Don't Miss The Low-Hanging Fruit—Five Best Practices For SaaS Renewals

Source: SaaSOptics

By Clayton Whitfield

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You’ve worked hard to acquire your customers, but holding onto them through multiple renewal cycles is really the key to subscription business success. Many SaaS businesses rely on auto-renewals to support the business. This is integral to the subscription business model, but it doesn’t mean you can kick back and relax. Common pitfalls related to renewals include:

  • A lack of data or bad data which prevents you from seeing accurate renewal rates.
  • Relying on untrained non-sales staff to handle renewals.
  • Poor processes (based on the above) that result in customer contracts expiring without a sales call.
  • Absence of knowledge about the best way to engage renewing subscribers.

Best practices for managing SaaS renewals actually goes back to the beginning of the relationship.

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