Newsletter | May 13, 2020

05.13.20 -- Email Marketing Benefits For Software Companies

Software Insights
Balancing ISV And Vendor Customer Support

Know what makes a new customer want to stay with you? Hint — it’s not the software.

4 Key Takeaways From The Modern SaaS Finance Summit

“I have a board meeting next week, and this event is materially changing how I think about and how I am going to present on the model and the direction of the business.” This was a quote from a successful SaaS CFO that joined us for the first of its kind Modern SaaS Finance Summit.

Payment Processing 101 For ISVs In Nontraditional Markets

ISVs often associate payment processing with the retail and hospitality verticals, but there are opportunities beyond these markets for software companies to make money from payment residuals. Dan Viscount — SVP and co-general manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

Email Marketing Benefits For Software Companies

There are a number of marketing channels available to software companies today, from social media to email marketing to websites. Each has its benefits, but 80 percent of marketing professionals agree that email marketing drives customer acquisition and retention. Read on to learn about the benefits and uses of email marketing for your company.