12.02.20 -- Email Marketing Benefits For Software Companies

This strategy will result in a higher level of user buy-in, more likelihood that users will take advantage of all software features, and increased value to your customers.

Take a look at these eight Sage Intacct customers who have achieved success, including Bitly, DataXu, DonosChoose, and more.

There are a number of marketing channels available to software companies today, from social media to email marketing to websites. Each has its benefits, but 80 percent of marketing professionals agree that email marketing drives customer acquisition and retention. Read on to learn about the benefits and uses of email marketing for your company.

It might be time to consider how much stickiness and utility self-service (ad hoc) BI could bring to your SaaS product, especially if your company is being inundated with customer reporting requests.