By Nicole Hitner
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else—if you run very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
— Lewis Carroll, Alice Through the Looking Glass
No one in the SaaS world is stranger to churn. Clients cancel their contracts and downgrade to less expensive plans, driving up customer and revenue churn rates respectively. These losses eat away at the time and money spent acquiring that revenue in the first place, forcing SaaS providers to recover from the setback before reaching for their growth goals. So many of us find ourselves in the Red Queen’s race, running as fast as we can just to stay where we are.
But we don’t have to stay in the world behind the looking glass. SaaS providers can reduce churn rates by keeping customers happy and making their products indispensable to daily operations. How, though, does one go about doing that?
Introducing embedded analytics to your application can certainly be part of the solution. You might think business intelligence software does little more than improve the product in question, but it can actually help address most of theseten common churn causes. Here’s how.