By Samantha Kalany, BlueStar
Creating a website can always be a tricky thing, especially if you’re an ISV. You want to be sure you have all of the best information on your page, while not overwhelming viewers with excessive text. In order to target our prospective buyer to generate inbound traffic and leads, these 7 tips are key performers for an effective website. Calling all ISVs, this one is for you!
1. KNOW WHOSE BUYING
You’ve probably heard of “One-Size-Fits-All” messages. Heed this warning: That content will fall flat in its pursuit. You’re likely going to be promoting your software services to those in many different industries. It’s smart to switch up your phrasing a bit. You wouldn’t market the same content to your Food & Beverage customer that you would project to your Healthcare client would you? All the while, it’s important to make sure that you’re “News” or “Blog” page is always being updated with new content. You’ve got to keep this interesting and don’t want to bore your followers with old news. An ISVs value proposition should be communicated clearly enough so that you can prove your legitimacy and credibility. A trusting customer is a loyal customer, for years to come.