Article | February 12, 2020

Executive Q&A: How To Move From A Product-Focused Company To A Platform

Source: AppDirect

By AppDirect

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iCIMS is a leading provider of cloud-based talent acquisition solutions that customers use to attract, engage, and hire employees. Founded in 2000, iCIMS supports 4,000 customers who hire 4 million people each year and is the largest software provider dedicated to talent acquisition. 

Last year, iCIMS launched UNIFi, a centralized platform that enables developers to integrate third-party applications within the iCIMS platform, build new applications that work with its recruiting software, and offers nearly 140 solutions spanning more than 20 categories to customers through a marketplace. UNIFi was recently recognized as a "Best Advance in Talent Acquisition Technology" by the Brandon Hall Group.

Recently, the company's Portfolio Director, Anders Farrugia, sat down with AppDirect's GM of Platform Services, Emanuel Bertolin, to talk about iCIMS's transition from being a product-focused company to platform with a thriving ecosystem of developers. The following is an edited version of their discussion.

Q (AppDirect): Why did you decide to pursue a platform and ecosystem strategy?

A (Anders Farrugia): When I joined the organization three years ago, we had several opportunities and harsh realities. We had a growing platform and a user base that was begging for integrations into our application. These integrations were all around talent, things like "I need to background‑screen my potential candidates. I need to run assessments on them. I need to post my jobs on job boards."

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