Extensis Uses Revulytics Usage Data To Embed A Quantifiable "Voice Of The Customer" Throughout Development

More than 5,000 organizations and 100,000 professionals rely on Extensis software to increase their ROI from fonts, digital assets, and images. Founded in 1993 and operating worldwide, Extensis offers tools for large creative organizations, individual creative professionals, and prosumers, including both client-based software serving large user bases and server-based tools serving smaller user communities. In addition to proven offerings such as Suitcase Fusion, Suitcase TeamSync, Universal Type Server, Portfolio, and GeoExpress, Extensis is introducing multiple new products, including prosumer tools expected to grow its installed user base into the millions.

The Customer’s Challenge

“We had an acute problem,” says Extensis Vice President of Development & Strategy Toby Martin, “We’ve been around since long before any runtime intelligence was available, and we really didn’t know what was happening with customers who’d been with us for many years or even decades. We had no data to support our intuitive sense of how they used our applications. As we shifted towards agile methodologies, we required a more quantitative way to echo the customer’s voice in development. We wanted to prioritize features more effectively, and understand more about our use cases — both to improve existing solutions and to drive entirely new ones.”