Newsletter | August 9, 2019

08.09.19 -- From 0 To 1,800 Partners: How A SaaS Company's Channel Program Reached Critical Mass

Featured Magazine Content
Do You Really Know What’s Causing Churn?
By Abby Sorensen, chief editor

It’s hard to get ex-customers to give you the brutally honest feedback you need to improve your software. Even if you do get them to respond, chances are they’ll be too polite to tell you what really went wrong.

Channel Best Practices From The First 10 Channel Journeys Podcasts
By Rob Spee

A leading expert in the channel shares advice on strategy, management, marketing, sales, automation, and transformation.

Companies To Watch: OrderOut
By Abby Sorensen, chief editor

Managing integrations and simple monthly pricing are keys to the growth goals of this startup that manages online third-party food delivery orders for restaurants.

From 0 To 1,800 Partners: How A SaaS Company’s Channel Program Reached Critical Mass
By Abby Sorensen, chief editor

To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 1,800 in 21 countries and counting.

Web-Exclusive Content
The Write Stuff: Using Software Analytics To Educate Customers
Article | By Keith Fenech, Revulytics

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products.