By David Appel, Sage Intacct
This article is originally published by BetaKit.
Most startup fundraising advice focuses on having the right metrics to convince investors your business has the potential to scale. While metrics are critical to fundraising success, there’s more to a good business case than just your current numbers: you also need to plan for your next fundraise. That requires an explicit focus on the human element of forecasting, and knowing what makes your company story unique.
In a recent webcast, David Appel, the VP of SaaS verticals at Sage Intacct, spoke with Dave Kellogg, Principal at Dave Kellogg Consulting, and Mihir Jobalia, the managing director and co-head of the Technology Investment Banking Group at KPMG, about their forecasting tips for founders ready to raise.
Tip 1: Understand what investors want from your next round