How Blockchain Is Going To Disrupt The Channel
By Rob Spee, Channel Journeys Consulting
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Neeraj Satija CEO/CTO, Concordus Applications Headquarters Austin, TX Year Founded 2012 Mission Building a Connected World with innovative, smart and cost-effective software development and integration-as-a-service for Telcos and Enterprises. Channel Experience 21 Years Boards CompTIA Blockchain Advisory Council |
"Blockchain's magic is not only in the technology, but in how it can improve inefficient business processes that are typically slow, error prone, expensive, often paper based, and heavily big people dependent." - Neeraj Satija, Chairman of CompTIA Blockchain Advisory Council
When I hear the word Blockchain, I think of BitCoin, a massively disruptive innovation. But up to now, we haven’t heard much about Blockchain disrupting the channel. That may be about to change with a company called MaxCentive.
I recently spoke with MaxCentive’s founder, Neeraj Satija about why blockchain can do a lot more than just drive cryptocurrency. Neeraj is also the CEO of Concordus Applications and co-chair of the CompTIA Blockchain Advisory Council. He shares the potential Blockchain has for disrupting the channel in this Channel Journeys podcast.
Key Take-Aways
- Blockchain is designed to remove third party intermediaries from any business workflow and is capable of much more than cryptocurrency.
- It provides a decentralized global public ledger that facilitates global trade and is capable of securely recording digital transactions between two peers, regardless of their location.
- Blockchain has potential for channel contracts, partner crowd funding, commissions, rewards, loyalty incentive programs, and any type of channel workflow management
- Since Blockchain is not a silver bullet for every industry and every use case, it's relevance for your scenario needs to be carefully considered.
Take Action- One Thing You Can Do Today
Carefully consider the relevance of blockchain for your particular use case. It's not just the technology that needs to be considered; it is also the appetite for a quantum change in your organization. And learn more about Neeraj and Blockchain in the Channel by listening to his complete Channel Journeys podcast.
About The Author
Rob Spee is founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.