Newsletter | May 20, 2020

05.20.20 -- How Software Companies Can Improve Their SEO

Software Insights
Payment Processing 101 For ISVs In Non-Traditional Markets

ISVs often associate payment processing with the retail and hospitality verticals, but there are opportunities beyond these markets for software companies to make money from payment residuals. Dan Viscount — SVP and co-general manager, IPOS Division at EVO — recently spoke with Software Business Growth about this and more.

How Software Companies Can Improve Their SEO

Having a company website allows you to reach a wide audience at any time of day. To get the most out of your website, however, you need to spend some time on search engine optimization, or SEO.

Leadership Lessons
RSPA Recommended Read: The Advantage

Too many channel companies are scrambling from one installation to the next, failing to establish a company vision, craft a coherent strategy, and build the foundation of a viable business underneath. If that describes your organization, Patrick Lencioni’s The Advantage will steer you in the right direction. 

Best Practices For Online Conferences

It may be a while yet before we need to think about packing strategies, standing on physical stages, or managing afterparty politics. That doesn't mean that we don't have some things to consider! If you are planning to attend an online conference, or have several more scheduled, here are some considerations for giving talks online.