Software isn’t getting easier or cheaper to sell. Direct sales reps are hard to hire and retain, plus it’s expensive to scale an in-house sales team. That’s why so many software companies have some kind of partnership program. And it’s why, according to SaaS Capital’s research, software companies with a channel program are growing five percent faster than those that only sell direct.
This eBook is a collection of articles written about and by software thought leaders with successful channel programs. It covers topics like avoiding conflict between direct and indirect sales channels and enabling partners to sell more. Building a successful channel program requires consistent effort and a long-term investment, and that starts here.