By Rob Spee, Channel Journeys Consulting
“When we really define influence, we say, if you were to post something or put something online or engage online, who's listening to you, and what action are they taking? And that's what makes you an influencer “Janet Schijns
While we all get a buzz tracking our likes and follows, that’s not an accurate measure of our influence inside or outside our organizations. That is just one of the many tips I learned chatting with Janet Schijns, the 2019 Channel Influencer of the Year, on my Channel Journeys podcast.
Janet, CEO of the JS Group, discusses why social media influence is hugely important for your personal and professional brand. She shares the steps she took to become such an effective influencer.
There are three things that make an influencer; trust, being known, and being a part of the conversation.
Take Action - One Thing You Can Do Today
Carve out 15 minutes every day at lunch to interact online with your tribe. And listen to the complete Channel Journeys podcast to learn more about Janet and how you can become a super-influencer.
About The Author
Rob Spee is founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.