Newsletter | August 28, 2019

08.28.19 -- How To Become The Best Software Tester You Can Be

Featured Editorial
How To Move Aging Architecture And Applications To The Cloud
Guest Column | By Krishna Nair, 1Rivet

Got an aging application that doesn’t sit on the cloud but still has business value? When you finally decide it’s time to move it, the right strategic plan can deliver additional benefits for users.

Contract Terms That Prevent Common Auto-Renewal Payment Issues
Guest Column | By Dean Kaplan, The Kaplan Group
If you sell a product as a SaaS provider you’ve probably already realized that auto-renewal contracts make the most sense for both you and your customers. So, if auto-renewal is best for everyone, why does it so frequently result in payment problems?
Software Insights
4 Ways To Overcome End-User Resistance To Adopting RFID
E-Book | BlueStar, Inc.

Radio frequency identification (RFID) isn’t new, but it’s still a new application for many different verticals across the channel. While some businesses have been eager and interested to adopt the technology, it has overall been a difficult sell for many other end users.

What The ISV Connect Summit Taught Me
Guest Column | By Jeff Woodward, Actsoft Inc.

Let me start with this: I believe every success story has a rough beginning. You have to start at the bottom to work your way up, right? Here at Actsoft, we did just that!

Exploring The State Of Customer Retention Survey
Article | By April Rassa, Brightback

Customer retention is imperative to building a business model that drives sustainable growth. But there’s relatively little documented or developed best practices to follow. To expose a deeper level of insight, we asked 300+ CEOs, founders, and executives across 28 industries about their customer retention objectives and what tactics they’re using today and plan to use in the future.

Finance’s Guide To Automating Your Subscription Business
E-Book | Sage Intacct, Inc.

There are five steps you can take to automate your subscription business: Integrate systems for quote-to-cash, establish contract-based billing, build end-to-end revenue management, create real-time SaaS and GAAP dashboards, and forecast the future.

7 Ways Software Usage Analytics Can Supercharge Your Marketing Stack
Article | Revulytics

Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.

6 Top Challenges SaaS Salespeople Face Today
Article | Seismic

Today’s selling space moves at the speed of light, and only the survival-of-the-fittest salespeople will thrive. It’s crucial that sellers learn how to adapt to new buyer behaviors so that they can navigate through the sales process and close more deals.

Leadership Lessons
WFS Market Spotlight: Blue Collar Software
Guest Column | By Matt Rung, World Financial Symposiums

World Financial Symposiums (WFS) recently presented a Market Spotlight on Blue Collar Software. This is an extremely important new trend we are seeing across many industries — especially in manufacturing, transportation and logistics, utilities, building and construction, restaurants and hospitality, and food and ag-tech.

How To Become The Best Software Tester You Can Be
  Guest Column | A conversation with Van Pham, LogiGear

Van Pham is product support manager for LogiGear where she mentors, manages, and motivates LogiGear’s support teams to provide an exceptional customer experience. She took time recently to speak with Software Business Growth about her career journey and the past, present, and future of women in technology.