Newsletter | January 29, 2020

01.29.20 -- How To Leverage Partners To Drive Customer Success

Software Insights
5 Ingredients For Finance Transformation
  White Paper | Sage Intacct, Inc.

Technology advances have the potential to turn the longstanding objective to transform the finance department into a reality, but only if finance executives address the people, process, and data issues that also prevent departments from enhancing their effectiveness.

Leadership Lessons
Tips For Helping Customers Maximize ROI In Your Product
Guest Column | By Brett Chenail, Vertafore

As a software vendor, you may think that your primary objective is to sell software. But, for sustainable, long-term business growth, you must go beyond the sale to become a true partner in your customers’ success. Here’s how.

5 Tips For Successfully Enabling Partner Sales Teams
Guest Column | By Wayne Monk, ASG Technologies Group

Extended sales teams are critical assets for vendors operating in a joint-selling model, bringing fresh talent and ideas to the organization’s sales operations. However, whether through partnerships or mergers, it’s critical that vendors equip those coming on board with proper knowledge of the solution and tools to sell effectively. One key tool in enabling external sales teams? In-house mentors.

5 Steps Towards Streamlining Your Content Strategy
Guest Column | By Alex Zlatin, Maxim Software Systems

When we are looking at ways to engage our target markets, we must take into consideration the abundance of information out there and ensure that our message is crystal clear. It must bring value without asking anything in return, and, most importantly, it must be repetitively communicated.

How To Leverage Partners To Drive Customer Success
  Guest Column | By Rob Spee, Channel Journeys Consulting

Customer success is more important than ever with the transition to the Software-as-a-Service (SaaS) model. SaaS vendors are learning to use partners to drive new sales. But most have not yet realized the important role partners can play in customer success.