How To Measure The Success Of Your Marketing Campaign

By Jason Firment, Director of VARCOM and POS Vertical

When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing.

Most resellers are technical, and marketing is a part of business that may fall by the wayside. Whether you choose to believe it or not, marketing plays a role in the success of any business. It’s not something you can simply ignore. You may have the best solution in the world, but if the right people don’t know about it, you won’t sell it.

Most resellers are technical, and marketing is a part of business that may fall by the wayside. Whether you choose to believe it or not, marketing plays a role in the success of any business. It’s not something you can simply ignore. You may have the best solution in the world, but if the right people don’t know about it, you won’t sell it.

VARs are also often challenged with limited resources. With a limited amount of time, manpower and funds available for marketing campaigns, resources have to be invested in something that works. The question is, whether you can know if the marketing activities you choose are working and are the best ones for your business.