Newsletter | December 18, 2019

12.18.19 -- How To Turn Free Software Trials Into Sales


As retail continues to evolve and consumer demands continue to skyrocket, retailers must adapt to succeed in the coming years. That’s why we built the Genius® Platform. With Genius, your merchants can deliver the experiences their customers demand today and well into the future. Genius has enhanced data security with PCI-validated point-to-point encryption, can integrate into any POS, and delivers cross-channel payments in-store, online, over the phone, in-app, and more. To learn more, click here!

Featured Editorial
Tips For Successful ISV Relationships With Resellers
  Article | APG Cash Drawer, LLC

Partnerships between POS ISVs and resellers provide mutual benefits: They help ISVs scale the distribution of their software solutions while opening opportunities for VARs to add value for their customers.

5 Keys To Retail ISV Growth
  Article | EVO Payments

Retail ISV growth depends on more than developing simple tools for merchants to use at the checkout or that allow them to accept payments made on a smartphone. It requires a deep understanding of the industry and the ability to develop applications that help retailers execute their business strategies.

9 Ways One Subscription System Of Record Helped Create A Unicorn
  Article | By David Appel, Sage Intacct, Inc.

Having one master view of the customer subscription lifecycle increases cash flow, reduces churn, produces better forecasts, and enables teams to work better together. 

5 Common Mistakes Customer Success Managers Make
  Article | ChurnZero

Productivity and time management skills don’t come natural to everyone and that’s okay. The key is to identify the mistakes you’re making so you can be more efficient and better delegate your energy.

Software License Audits: Vendors Are From Mars, Customer Are From Venus
  Guest Column | By Vic DeMarines, Revulytics

For vendors, audits have traditionally been the best way to confirm if a customer is complying with its license agreement. The vendor often has a legitimate suspicion of misuse — regardless of whether it was intentional or not. Despite this, customers can view audits as an attack on their integrity or cynically as money grabs by vendors.

Leadership Lessons
3 Keys To A Successful Acquisition
Guest Column | By Mark Samuel, CEO of Ezlo Innovation

A recent upswing in mergers and acquisitions activity shows no signs of slowing. But as more and more businesses extend their reach through an acquisition strategy — especially in the tech space — it can be tough to make each buy successful.

Talking Growth With The Fastest-Growing Software Company Ever Built On The Salesforce App Exchange
Q&A | A conversation with David Schmaier, founder and CEO, Vlocity

Vlocity’s founder and CEO, David Schmaier sat down with Software Business Growth to talk about scaling a software company, what he learned from his previous ventures, and attracting/retaining top talent.

AI + Intent Data: The Key To Ending Inefficient Marketing Tactics
Guest Column | By Liz Ronco, Spiceworks

As the business technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it.

How To Turn Free Software Trials Into Sales
  Guest Column | By Ivan Levison, direct response copywriter

No matter how you get them to give your product a try, the rubber meets the road when you ask them to actually open up their wallets and buy. What's the best time to ask for the money?