By Sophia Seltenreich, Yesware
Pop quiz. What is the first goal of any cold email?
To get it read.
Makes sense, right?
So what’s the primary goal of your first sentence?
The surprisingly simple answer is…to get the second sentence read.
Each line of a cold email must persuade the reader to read the next one, all the way through to your close.
Good news: There are proven formulas for that.
For years copywriters have used basic scientific principles of persuasion and influence to come up with a number of writing techniques that reliably draw readers into their content. These formulas just plain work – and can stop people in their tracks and compel them to read your cold email.
Below are the top ten formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others. Give them a try and see how they might improve your reply rates.