White Paper

Insights From Investors: SaaS KPIs And Best Practices

Source: SaaSOptics
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Traditional financial metrics and legacy ERP systems don’t provide adequate insights into the performance and growth of SaaS businesses. That’s because these metrics and systems were created for companies selling “one-time” products and simply don’t work for a recurring revenue business model.

We understand — we’ve spent the last 10 years building our subscription management platform to help SaaS businesses better manage the recurring relationships with their subscribers and streamline the entire customer life cycle.

We teamed up with our Series A lead, Fulcrum Equity Partners, to give you a 360-degree view of the key SaaS metrics. Fulcrum is a growth equity firm focused on providing expansion capital, operating expertise and relationships to rapidly growing companies. Fulcrum invests in SaaS businesses — as far back as the early 2000s when they were called ASPs — partners with other SaaS funds and has sold companies to top strategics, including IBM and Oracle.

Together, we’re leveraging our combined experience to share insights on the key performance indicators to scale a SaaS business. The journey to reliable SaaS financial operations and future investment capital starts with measuring what matters most.