By Hung Nguyen, CEO, LogiGear
Why a 23-year-old software company transitioned to a freemium model
In the product business, capturing user adoption and market share is key to achieving success. If a product is well designed and solves a specific problem effectively, then it’s simply a marketing and sales game. You can invest in PR, promotion, digital marketing, lead-gen programs, trade shows, and your sales force. What if you want an alternative strategy? A freemium model might be the answer.
At LogiGear, we have studied it, implemented it, and enjoyed the results from it. I want to share with you our journey of transforming our business model into a freemium model and some lessons learned along the way.