Newsletter | September 27, 2019

09.27.19 -- It Pays To Think Outside The Box When Marketing Software

Featured Magazine Content
Do You Really Know What’s Causing Churn?
By Abby Sorensen

It’s hard to get ex-customers to give you the brutally honest feedback you need to improve your software. Even if you do get them to respond, chances are they’ll be too polite to tell you what really went wrong.

Channel Best Practices From The First 10 Channel Journeys Podcasts
By Rob Spee

A leading expert in the channel shares advice on strategy, management, marketing, sales, automation, and transformation.

From 0 To 2,000+ Partners: How A SaaS Company's Channel Program Reached Critical Mass
By Abby Sorensen

ID Agent is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000.

It Pays To Think Outside The Box When Marketing Software
By Ivan Levison

You can take a problem with your software and use it to your advantage with creative marketing strategies.

Web-Exclusive Content
6 Customer Retention Strategies That Really Work
Article | By Sam Maka, ChurnZero

If you want your business to be successful in the long run, it pays to give priority to customer retention.

A Layered Approach To License Compliance
White Paper | Revulytics

In this white paper, we demonstrate how the use of software usage analytics can significantly strengthen your overall license compliance strategy, and improve its effectiveness.

Confessions Of A Subscription CFO: Coping With The Business Challenges Of Growth
White Paper | Sage Intacct, Inc.

As CFO your company relies on you for financial leadership. But as your organization grows, so do the challenges. Add it up, and the headaches and sleepless nights are almost inescapable.