It’s hard to get ex-customers to give you the brutally honest feedback you need to improve your software. Even if you do get them to respond, chances are they’ll be too polite to tell you what really went wrong.
ID Agent is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000.