Guest Column | July 21, 2020

Joseph Landes: 3 Challenges MSPs Face Moving To The Cloud

By Rob Spee, Channel Journeys Consulting

Rob Spee

Joseph Landes
CRO, Nerdio


Year Founded

Be the definitive Azure deployment, pricing, packaging, management, and optimization solution for MSPs.

Channel Experience
2 Years



“I've talked to many MSPs over the past month that wish they had made the move to the cloud much earlier.” – Joseph Landes

The urgency for companies to go digital and move to more agile cloud-based services has increased dramatically due to the global pandemic. Customers are looking to MSPs to provide many of these services. That means the MSPs who have already shifted their business to the cloud have a huge advantage.

But what about those that have not? What is stopping them from making the move? That is the topic of my recent Channel Journeys podcast interview with Joseph Landes, CRO of Nerdio. Joseph spent 23 years on Microsoft's Azure team and helping MSPs create successful cloud practices in Microsoft Azure.

Key Take-Aways

Addressing these three common challenges that MSPs face when building a cloud infrastructure practice can help your success in leveraging the MSP channel:

  1. Talent. MSPs often don’t have the people with the experience to architect and manage cloud infrastructure.
  2. Complexity. The complexity of trying something new can prevent MSPs from leaping to the cloud.
  3. Risk. Many MSPs view doing things differently, like moving to the cloud, as financially risky.

Take Action - One Thing You Can Do Today

If you are building an MSP partner ecosystem, set aside 30 minutes to brainstorm on all the ways you could address these 3 challenges. And listen to the complete Channel Journeys podcast with Joseph for more details on the creative things Nerdio is doing to help MSPs move to the cloud.

About The Author

RobRob Spee is the founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.