Newsletter | August 21, 2019

08.21.19 -- M&A Advice From A Software CEO With 5 Acquisitions In 18 Months


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Featured Editorial
Why It’s High Time For Confrontational Marketing
Guest Column | By Jay Valentine,

When everyone has tepid messaging, go bold!

How To Turn Channels Into A Profession, One Certificate At A Time
Guest Column | By Rob Spee, Channel Journeys Consulting

Mike Kelly doesn’t shy away from a challenge. He climbed Mount Elbrus, the highest summit in Europe at 18,510’. He conquered the Jungfrau Marathon with 6,000’ of elevation gain. But now he has an ever more audacious mission: turning the channel into a profession.

Software Insights
Achieving An End-To-End View Of Your Buyer's Journey
White Paper | Seismic

Learn how to maximize the impact of your sales and marketing tech stack.

Embedded BI: An Antidote To Churn
Article | By Nicole Hitner, Exago BI

You might think business intelligence software does little more than improve the product in question, but it can actually help address most of these 10 common churn causes. 

Protecting Your Brand Identity Through Channel Partners
Article | By John Meilahn, APG Cash Drawer, LLC

APG Cash Drawer relies on the indirect sales channel to get our products and solutions into the hands of our end-user customers. This involves working with software developers, distributors, POS resellers, and OEMs to ensure our products and services deliver maximum value.

Acquia Adopts ‘Predictable Revenue’ Strategy
Case Study | Yesware

Acquia is a CMS platform for building, delivering, and optimizing digital experiences with agility and speed. The company provides cloud-based solutions for content, community, and commerce across the world, and its sales team spans four continents.

SaaS: Built To Last Or Built To Lose? The Growing Opportunity For On-Premise Vendors
Article | Revulytics

What is the true demand for enterprise SaaS applications? And if demand isn’t what it seems, what’s the true profitability of SaaS vendors?

Leadership Lessons
Life Sciences: A Target-Rich Environment For Tech
Article | By Matt Pillar

Here's some insight into your opportunity in healthcare, an industry in the early days of an IT burgeon. The ground here is getting ever more fertile for IT solutions providers looking to plant some seeds. But expect to stub a toe or two getting your foot in the door.

M&A Advice From A Software CEO With 5 Acquisitions In 18 Months
A conversation with Fred Voccola, Kaseya

Fred Voccola is CEO of Kaseya which has more than 1,000 employees worldwide and operates in the managed services, healthcare, financial services, IT, and education verticals. What follows is a snippet of the interview with Voccola focusing on his role in Kaseya’s acquiring five companies within an 18-month span.