Newsletter | September 25, 2019

09.25.19 -- New Auto Renewal Laws SaaS Companies Need To Know


Differentiate your software with secure, integrated payments from an industry leader with a team of payment experts ready to help you through each step of the process. First American’s integration solutions provide multiple payment acceptance options backed by 24/7 U.S.-based customer service. Learn more.

Featured Editorial
The Chief Revenue Officer: A King Without A Country?
Guest Column | By Shreesha Ramdas, Strikedeck

In some ways, serving as CRO is about being a person without a country or a king without a kingdom. Having the optimal focus and proper tools can greatly add to CRO success by forming a virtual kingdom that provides the resources to make an impact.

Avoiding Legacy System Architecture Traps
Guest Column | By Andrew Gauvin, Freeport Metrics

Software architects are vulnerable to certain pressures and biases. Here’s how to avoid trapping your company or customers with problematic systems by making better architecture decisions.

Software Insights
How To Create A Great User Onboarding Experience
Article | By Andy Mura, ChurnZero

There are many reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

How To Balance ISV And Vendor Customer Support
Article | By Craig Kaliebe, APG Cash Drawer, LLC

Delivering a positive customer support experience is a must for any business looking to keep customers for the long term. For POS ISVs who maintain relationships with multiple hardware vendors, this can get tricky because it requires tight coordination with the partners.

7 Essentials For Any ISV's Website
Guest Article/Blog | By Samantha Kalany, BlueStar, Inc.

In order to target our prospective buyer to generate inbound traffic and leads, these seven tips are key performers for an effective website.

How To Measure Productivity In Software Engineering Organizations
Article | By Dan Lines, Linear B

New information has come to light. Measuring productivity for continuous improvement in software organizations is 100 percent possible.

Solibri Applies Immediate And Actionable Usage Insights To Build Higher-Value Construction Software
Case Study | Revulytics

Solibri wanted a much better understanding of how our typical users were engaging with the software through anonymous usage data. If they created a new feature, was it successful? Has it been adopted? Why, or why not?

How To Make An Important Marketing Decision
Guest Column | By Ivan Levison, direct response copywriter

There’s a huge difference between the writing styles of advertising agency copywriters and direct response copywriters. "Image" agency writers are long on style and attitude. Direct response copywriters rely on benefits and facts. Which one should be writing for your software company?


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These four days in Las Vegas hold unbounded potential, drawing the largest group of C-level executives, renowned speakers, innovators, and disruptors from across the world to drive change in the future of money. It’s a truly unique experience that facilitates the right conversations and provides the most cutting-edge learnings, enabling individuals and organizations of all sizes to achieve their goals and grow.

Join us there at the Venetian Las Vegas from October 27 to 30. PS.

Leadership Lessons
New Auto-Renewal Laws SaaS Companies Need To Know
By Dean Kaplan, The Kaplan Group

Many clients feel taken advantage of by auto-renewal arrangements that they do not completely understand. In response to these concerns, several states have recently passed new laws that more clearly define the limits and expectations of auto-renewal contracts. If your business uses auto-renewal, you should become familiar with some of these newer laws.