From The Editor | June 6, 2018

New Podcast For ISVs: Recapping The Challenger Sale

Abby Sorensen July 2017 Headshot

By Abby Sorensen, Executive Editor

My-Podcast-Set

There are more than 20 different podcasts automatically downloaded to my iPhone every week. I caught the podcast bug about two years ago, and ever since my ears have been happily filled with business, politics, sports, leadership, coaching, and even the occasional pop culture discussion. If nothing else, it’s allowed my dog to enjoy longer walks because I can never leave an episode unfinished.

My listening addiction is why I jumped at the opportunity to join a POS industry-specific podcast venture with Jim Roddy, Reseller & ISV Business Advisor at PaymentsEdge Advisory Services with Worldpay. Jim and I – along with POS industry veterans Sean Buckley of Vend and Jeremy Julian of CBS NorthStar  – plan to read a book and discuss its applications to POS resellers and software companies on a regular basis. The “On The Edge” podcast is designed for POS executives with a goal to educate them on leadership, management, hiring, sales, and other SMB best practices.

Our first episode is a discussion about The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson. You can listen here:

<iframe src="https://www.softwarebusinessgrowth.com/player/b4944e02-9815-4ac3-8165-0e4d3b94ffb5" style="height:390px; width:600px;" frameborder="0"></iframe>

After you’re done listening to the podcast, check out these articles on sales advice for software companies that we’ve posted on SoftwareBusinessGrowth.com in the past year. Regardless of your opinion of the Challenger Sales model, any business can pick up sales acceleration tips from other software companies.

To make sure you never miss an episode, subscribe to the Vantiv Advantage Podcast via iTunes, Stitcher, or wherever you get your podcasts.