By Stephen Ceplenski, Allbound
With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes.
After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. Partnering allows you to leverage a well-known brand with a broad network to grow your own customer base more quickly than would be possible on your own.
Surprisingly, though, many SaaS providers shy away from building their own partner programs, as they may not provide as direct a path to revenue. As AppDirect co-CEO Daniel Saks points out, “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” The vast majority of SaaS providers, then, can benefit from building out their own partner program.
If you’re struggling to design a partner program that works for your SaaS company, don’t worry, we’ve got your back. Helping over 10,000 vendors create successful partner programs has given us unique insight into what works (and doesn’t work) when creating a partner program—and we want to share what we’ve learned with you.
To help illustrate how you can design a successful partner program of your own, we’ve put together a list of 30 of the best SaaS partner programs out there. Each of these companies operates a comprehensive partner program, providing benefits to their partners ranging from the free use of software to referral commissions—even helping them celebrate their wins on social media. Study them, learn from them, and apply their best practices in your own partner programs.