By Keith French, Revulytics
Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.
Teresa Torres, Product Discovery Coach at Product Talk, presented The Top 5 Most Common Rapid Prototyping Mistakes. She identified five common prototyping mistakes – and showed how to avoid them. She offers insights on what to prototype, when to prototype it, who to test your prototypes with, and how to get more reliable feedback.
Why is it important to prototype more often?
I preach continuous discovery. A lot of user research grew up in a project mindset, where we outsourced it to external firms, we’d interview several customers at once, we’d prototype a big project and get feedback on the whole thing. With continuous discovery, our goal is to have the cross functional team – the product managers, designers, and software engineers – doing their own research.
Why? Every day we’re building software, we have to make decisions. They could be UX decisions: where should this button go? Or clarity decisions: should we label this “x” or “y”? Or bigger feature conversations: do we include this feature, and how should it work? These conversations don’t just happen at roadmap and sprint planning levels: they happen as we deliver. If we do the small research activities of interviewing and prototyping as frequently as possible, we can infuse our customer’s perspective throughout product development.