Newsletter | October 11, 2019

10.11.19 -- Reaching $100 Million In Revenue In Less Than 5 Years


ISVs play a huge role in the channel, and we understand that. BlueStar’s ISV Connect program is designed to foster the channel’s ecosystem under four levels of engagement and includes the opportunity to connect with the channel’s top hardware manufacturers, access to end-user demand generation programs, reliable assistance in building a reseller network, and numerous invitations to the channel’s premiere events. BlueStar’s ISV Connect database has the most comprehensive set of data for partner enablement.

Featured Magazine Content
What Are Developers Doing With Their Time?

Consider this: Do you really want your developers spending 8 hours a day, five days a week, 52 weeks a year doing nothing but writing lines and lines and lines of code?

4 Critical Areas Where Your Channel Program Can Break Down
By Paul DeMore

If you’re struggling with effectiveness in your channel, the root of the problem can often be pointed to customer segmentation, customer engagement, customer messaging, and/or partner experience.

Companies To Watch: Boardable

This SaaS startup is building a platform to help nonprofits manage board members.

Reaching $100 Million In Revenue In Less Than 5 Years

A Q&A with Vlocity founder and CEO David Schmaier, whose industry-specific cloud and mobile software company is the fastest growing company ever built on the Salesforce app exchange platform.

Web-Exclusive Content
Winning Big With Alternative SaaS Channels
Article | By Rob Spee, Channel Journeys Consulting

History is known to repeat itself unless we learn from the lessons that history offers. That’s exactly the approach Taylor Macdonald, SVP channel sales at Sage Intacct, took when he was hired to build a cloud channel strategy for this SaaS vendor.

Leading Healthcare Software Firm Applies Data-Driven Planning To Reinvigorate A 25-Year-Old System
Case Study | Revulytics

Understanding customer usage data resulted in higher product quality, more efficient R&D investments, tighter alignment with customers, and greater customer loyalty for this healthcare software firm.

Churn Monster: Unlucky Customer
Article | By Cori Pearce, ChurnZero

An unlucky churn monster is a customer who bought your product with the best of intentions of being successful in utilizing and adopting it, but along the way they have been hit with misfortune and adversity making the likelihood of success much harder.