10.11.19 -- Reaching $100 Million In Revenue In Less Than 5 Years
ISVs play a huge role in the channel, and we understand that. BlueStar’s ISV Connect program is designed to foster the channel’s ecosystem under four levels of engagement and includes the opportunity to connect with the channel’s top hardware manufacturers, access to end-user demand generation programs, reliable assistance in building a reseller network, and numerous invitations to the channel’s premiere events. BlueStar’s ISV Connect database has the most comprehensive set of data for partner enablement.
By Rob Spee, Channel Journeys Consulting
History is known to repeat itself unless we learn from the lessons that history offers. That’s exactly the approach Taylor Macdonald, SVP channel sales at Sage Intacct, took when he was hired to build a cloud channel strategy for this SaaS vendor.
An unlucky churn monster is a customer who bought your product with the best of intentions of being successful in utilizing and adopting it, but along the way they have been hit with misfortune and adversity making the likelihood of success much harder.