Article | January 8, 2019

Revenue Growth Metrics And KPIs That Matter To Investors

Source: SaaSOptics
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If you sat down with an investor today, do you know what kind of metrics and KPIs they'd want to see for your SaaS or subscription-based business?

Seeing things from their perspective might change what metrics you choose to track each month — or it might even change how you run your business.

That's why we partnered with Fulcrum Equity Partners to create an eGuide to share their insights into SaaS KPIs and metrics like churn, MRR and ARR, lead generation and upsell revenue.